A Look Inside The Gimmick

The Undertaker. Danhausen. El Santo. Every wrestler needs a good gimmick: a colorful in-ring persona that dazzles the crowd. Then there's wrestling champ Shane Bryant. Shane's a "nice guy" who floats through life with no repercussions and a forgettable gimmick. But Shane's been keeping a life-changing secret: he has super strength. And when he loses control of that strength, punching his fist straight through his opponent's brain—in front of 2.4 million horrified viewers—everything changes. Now Shane needs a new gimmick—and a new life.

Welcome to THE GIMMICK, a Coen Brothers–style dark comedy from AHOY Comics, writer Joanne Starer (Sirens of the City; Away From Here), artist Elena Gogou (Quests Aside), colorist Andy Troy, letterer Rob Steen, and editor Tom Peyer. THE GIMMICK features covers by Eisner Award-winning The Unbeatable Squirrel Girl artist Erica Henderson, and issue 1 features a variant cover by Excellence artist Khary Randolph.

In the series, the now fugitive Shane Bryant flees to Tijuana, where he begins a career as a masked wrestler. But Shane's life has too many loose ends to make a clean escape possible. His manipulative mother, his ex-girlfriend, his child, the friends he left behind, and the daughter of the man he killed all want a piece of him…

THE GIMMICK is coming March 8 Ahoy Comics, but we've got a sneek peak for you right now!

We'll be back with more A WAY FROM HERE next week!